Challenges

The operator wanted a robust Personalization & Recommendation framework that could adapt to the changing tastes of its users thereby improving the following-

• user conversion ratios
• revenues from downloads
• monetization of content catalog

Solution

Mooga developed profiles of each individual user and made available a list of Personalized songs distinct for each user based on her taste, liking, Wisdom of Crowd, etc.

Results

• Increase in Revenue: 123%
• Increase in Download: 140%
• Increase in User Conversion: 500%
• Increase in Content Monetization: 2200%
• Efficacy over SAS based approach: 2.5 times more