Case Studies
Personalization of RBT (for a leading Indian telecom)


The operator wanted a robust Personalization & Recommendation framework that could adapt to the changing tastes of its users thereby improving the following-

  • user conversion ratios
  • revenues from downloads
  • monetization of content catalog


Mooga developed profiles of each individual user and made available a list of Personalized songs distinct for each user based on her taste, liking, Wisdom of Crowd, etc.


  • Increase in Revenue: 123%
  • Increase in Download: 140%
  • Increase in User Conversion: 500%
  • Increase in Content Monetization: 2200%
  • Efficacy over SAS based approach: 2.5 times more